The APP for Apple TV was finally unveiled in Europe. It is suitable for 4th and 5th generation Apple TV set-top boxes in the UK, France and Germany. Of course, it can also be used on iPhones and iPads. Prior to this, Apple TV's exclusive APP can only be applied to the United States, Canada, Australia, Norway and Sweden. Now three European countries have joined the camp of this Apple TV APP, which will provide users with more convenient video search and search services. , to provide living room entertainment experience for more families. This app integrates many content for viewing, and users can also purchase content through the Apple Store as needed. Of course, the content covered by the application also varies from country to country. In most countries and regions, Amazon Prime Video is one of the contents that can be watched. Users can directly watch the content of Prime Video through the Apple TV dedicated APP, without having to open the Amazon application, which simplifies the user's operating procedures. According to Apple Inc. According to management, Prime Video has a very large content repository and is one of the most anticipated applications on Apple TV. The old rival of Amazon Prime, Netflix, kept its original program in its own application and provided Apple TV App with other content resources. For UK viewers, Apple TV dedicated APP covers BBC iPlayer, ITV Hub and My5 on-demand service business, which also means that it will bring greater business volume to these three video service platforms, and will have more win-win cooperation after cooperation. opportunity. French viewers can enjoy OTT live streaming services including Molotov, OCS and MyCanal through this app. OTT business and video websites in the international market are also highly competitive. The business scope of Amazon Prime Video covers more than 200 countries and regions in the world, and has increased investment in the content field. In November this year, it was authorized by the author of the â€œLord of the Ringsâ€ novel and will shoot the â€œLord of the Ringsâ€ edition in the future. TV series. Netflix's investment in and focus on the content field can not be overlooked, in order to win the favor of users in all regions, Netflix has adopted a strategy for different users in different regions to launch different video content, the main "localization" and "differentiation", not long ago to buy The overseas publishing rights of Youku's self-made drama â€œThe White Nightâ€ has brought more cultural and television programs to different parts of the world.